This is said to be a transcript of an actual radio conversation of a US naval ship with Canadian authorities off the coast of Newfoundland in October, 1995.

Americans: Please divert your course 15 degrees to the North to avoid a collision.

Canadians: Recommend you divert YOUR course 15 degrees to the South to avoid a collision.

Americans: This is the Captain of a US Navy ship. I say again, divert YOUR course.

Canadians: No. I say again, you divert YOUR course.

Americans: This is the aircraft carrier USS Lincoln, the second largest ship in the United States’ Atlantic fleet. We are accompanied by three destroyers, three cruisers and numerous support vessels. I demand that YOU change your course 15 degrees north, that’s one five degrees north, or countermeasures will be undertaken to ensure the safety of this ship.

Canadians: This is a lighthouse. Your call.

Dialogue was used in 2004 by Silva compass, a Swedish maker of marine navigational equipment, in a television ad called « The Captain ». The advertisement, filmed in English with Swedish subtitles, won a Bronze Lion at that year’s Cannes Lions International Advertising Festival.